Purelines cares deeply about your privacy. We therefore only process data that we need for (the improvement of) our services and treat the information we have collected about you and your use of our services with care. We never make your data available to third parties for commercial purposes.

This privacy policy applies to the use of Purelines’ website and the services offered on it. The effective date for the validity of these terms and conditions is 24/04/2021, with the publication of a new version, the validity of all previous versions expires. This privacy policy describes what information about you is collected by us, what this information is used for, and with whom and under what conditions, if any, this information may be shared with third parties. We also explain to you how we store your data and how we protect your data from misuse and what rights you have with respect to the personal data you provide to us.

If you have any questions about our privacy policy please contact our privacy contact, you can find the contact information at the end of our privacy policy

About Data Processing

Below you can read how we process your data, where we store them (or have them stored), what security techniques we use and to whom the data is accessible.

Web shop software

WooCommerce

Our online store is developed with software from WooCommerce. Personal data that you make available to us for the purpose of our services will be shared with this party. WooCommerce has access to your data to provide us with (technical) support, they will never use your data for any other purpose. WooCommerce is required by the agreement we have with them to take appropriate security measures. These security measures include the use of SSL encryption and a strong password policy. WooCommerce uses cookies to collect technical information related to your use of the software, no personal data is collected and/or stored. WooCommerce reserves the right to share collected data within its own group of companies in order to further improve its services.

WooCommerce

Our web store is developed with software of WooCommerce, we have chosen Antagonist for our web hosting. Personal data that you make available to us for the purpose of our services will be shared with this party. Antagonist has access to your data to provide us with (technical) support, they will never use your data for any other purpose. Antagonist is obliged, based on the agreement we concluded with them, to take appropriate security measures. These security measures include the use of SSL encryption and a strong password policy. Regular backups are made to prevent loss of data.

WooCommerce

Our web store is developed with software of WooCommerce, we host our web store on a server in our own management. We have taken appropriate technical and organizational measures to prevent misuse, loss and corruption of data as much as possible. These security measures consist at least of the application of SSL encryption and a strong password policy. Regular backups are made to prevent loss of data.

Web hosting

Antagonist

We purchase web hosting and email services from Antagonist. Antagonist processes personal data on our behalf and does not use your data for its own purposes. However, this party may collect metadata about the use of the services. These are not personal data. Antagonist has taken appropriate technical and organizational measures to prevent the loss and unauthorized use of your personal data. Antagonist is bound to secrecy under the agreement.

Email and mailing lists

Mailpoet

Our website uses Mailpoet, a third party that handles the email traffic coming from our website and the sending of any newsletters. All confirmation emails you receive from our website and web forms are sent through Mailpoet’s servers. Mailpoet will never use your name and email address for its own purposes. At the bottom of every email sent automatically through our website you will see the ‘unsubscribe’ link. If you click this you will no longer receive email from our website. This can seriously reduce the functionality of our website! Your personal data will be stored securely by Mailpoet. Mailpoet uses cookies and other Internet technologies that provide insight into whether emails are opened and read. Mailpoet reserves the right to use your data to further improve its services and, as part of this, to share information with third parties.

Mailpoet

We use the services of Mailpoet for our regular business email traffic. This party has taken appropriate technical and organizational measures to prevent misuse, loss and corruption of your and our data as much as possible. Mailpoet has no access to our mailbox and we treat all our e- mail traffic confidentially.

Payment processors

Mollie

For handling (part of) the payments in our store we use the platform of Mollie. Mollie processes your name, address and place of residence information and your payment information such as your bank account or credit card number. Mollie has taken appropriate technical and organizational measures to protect your personal data. Mollie reserves the right to use your data to further improve its services and in this context to share (anonymized) data with third parties. All of the above safeguards regarding the protection of your personal data also apply to those parts of Mollie’s services for which it engages third parties. Mollie will not retain your data longer than permitted by law.

Klarna

To handle (part of) the payments in our store we use the platform of Klarna. Klarna processes your name, address and place of residence information and your payment information such as your bank account or credit card number. Klarna has taken appropriate technical and organizational measures to protect your personal data. Klarna reserves the right to use your data to further improve its services and in this context to share (anonymized) data with third parties. Klarna shares personal data and information regarding your financial position with credit rating agencies in the event of an application for a deferred payment (credit facility). All of the above safeguards regarding the protection of your personal data also apply to the parts of Klarna’s service for which they engage third parties. Klarna will not keep your data longer than permitted by law.

Reviews

WebwinkelKeur

We collect reviews through the platform of WebwinkelKeur. If you leave a review through WebwinkelKeur you are required to provide a name and email address. WebwinkelKeur shares this information with us so we can link the review to your order. WebwinkelKeur also publishes your name on its own website. In some cases, WebwinkelKeur may contact you to provide an explanation of your review. In the event that we invite you to leave a review we will share your name and email address with WebwinkelKeur. They use this data only for the purpose of inviting you to leave a review. WebwinkelKeur has taken appropriate technical and organizational measures to protect your personal data. WebwinkelKeur reserves the right to use third parties for the provision of services, for this we have given permission to WebwinkelKeur. All of the above guarantees regarding the protection of your personal data also apply to the parts of the service for which WebwinkelKeur engages third parties.

Shipping and Logistics

PostNL

When you place an order with us, it is our job to get your package delivered to you. We use the services of PostNL to make deliveries. This requires us to share your name, address and place of residence information with PostNL. PostNL uses this data only for the purposes of performing the Agreement. In cases where PostNL engages subcontractors, PostNL will also make your data available to these parties.

DHL

When you place an order with us, it is our job to get your package delivered to you. We use the services of DHL to perform deliveries. This requires us to share your name, address and place of residence with DHL. DHL will use this data only for the purpose of fulfilling the contract. Where DHL uses subcontractors, DHL also provides your data to these parties.

DPD

When you place an order with us, it is our job to get your package delivered to you. We use the services of DPD to make deliveries. This requires that we share your name, address and place of residence information with DPD. DPD uses these data only for the purpose of executing the agreement. In case DPD engages subcontractors, DPD will also make your data available to these parties.

Invoicing and bookkeeping

Exact Online

To keep our records and accounts we use the services of Exact Online. We share your name, address and city information and details related to your order. This data is used to administer sales invoices. Your personal data is transmitted and stored in a protected manner. Exact Online is committed to confidentiality and will keep your data confidential. Exact Online does not use your personal data for any other purposes than those described above.

External sales channels

Bol.com

We sell (part of) our articles through the platform of Bol.com. If you place an order through this platform Bol.com shares your order and personal data with us. We use this information to process your order. We treat your data confidentially and have taken appropriate technical and organizational measures to protect your data from loss and unauthorized use.

Purpose of data processing

General purpose of processing

We will use your information for the sole purpose of providing our services. That is, the purpose of the processing is always directly related to the assignment you provide. We do not use your data for (targeted) marketing. If you share data with us and we use this data – other than at your request – to contact you at a later date, we ask you for your explicit consent. Your information will not be shared with third parties other than to meet accounting and other administrative obligations. These third parties are all bound to secrecy by virtue of the agreement between them and us or an oath or legal obligation.

Automatically collected data

Data that is automatically collected by our website is processed with the aim of further improving our services. This data (e.g. your IP address, web browser and operating system) is not personal data.

Cooperation in tax and criminal investigations

In appropriate cases, Purelines may be required by law to share your information in connection with governmental fiscal or criminal investigations. In such a case, we are forced to share your data, but we will oppose it within the possibilities provided by law.

Retention periods

We will retain your information for as long as you are a client of ours. This means that we will keep your customer profile until you indicate that you no longer wish to use our services. If you indicate this to us we will also interpret this as a forget request. Pursuant to applicable administrative obligations, we must retain invoices containing your (personal) data; we will therefore retain this data for as long as the applicable term lasts. However, employees no longer have access to your client profile and documents we have produced as a result of your assignment.

Your rights

Under applicable Dutch and European legislation, you as a data subject have certain rights with respect to the personal data processed by or on behalf of us. We explain below what these rights are and how you can invoke them. In principle, to prevent misuse, we will send copies and copies of your data only to your e-mail address already known to us. In the event that you wish to receive the data at another e-mail address or by mail, for example, we will ask you to identify yourself. We keep records of completed requests, in the case of a forget request we administer anonymized data. You will receive all transcripts and copies of data in the machine-readable data format we use within our systems. At any time, you have the right to file a complaint with the Personal Data Authority if you suspect that we are using your personal data in an improper manner.

Right of inspection

You always have the right to inspect the data we process (or have processed) that relate to your person or can be traced back to that person. You may make a request to that effect to our contact person for privacy matters. You will then receive a response to your request within 30 days. If your request is granted, we will send you a copy of all data at the email address we have on record with a list of the processors who hold this data, indicating the category under which we have stored it.

Right of Rectification

You always have the right to have the data that we process (or have processed) and which relate to your person or can be traced back to that person, adjusted. You may make a request to that effect to our contact person for privacy matters. You will then receive a response to your request within 30 days. If your request is granted, we will send you a confirmation at the e-mail address known to us that the data has been updated.

Right to restriction of processing

You always have the right to restrict the data we process (or have processed) that relates to your person or can be traced back to that person. You may make a request to that effect to our contact person for privacy matters. You will then receive a response to your request within 30 days. If your request is granted, we will send you a confirmation at the email address we have on record that the data will no longer be processed until you lift the restriction.

Right to Transferability

You always have the right to have the data we process, or have processed, which relate to your person or can be traced back to you, carried out by another party. You may make a request to that effect to our contact person for privacy matters. You will then receive a response to your request within 30 days. If your request is granted, we will send you copies or copies of all data about you that we have processed or that has been processed on our behalf by other processors or third parties at the email address known to us. In all likelihood, we will not be able to continue providing services in such a case, as the secure linking of data files can no longer be guaranteed.

Right to object and other rights

Where appropriate, you have the right to object to the processing of your personal data by or on behalf of Purelines. If you object, we will immediately cease data processing pending resolution of your objection. If your objection is well-founded, we will provide you with copies and/or copies of the data that we process (or have processed) and then permanently discontinue the processing. You also have the right not to be subject to automated individual decision-making or profiling. We do not process your data in such a way that this right applies. If you believe this is the case, please contact our privacy contact.

Cookies

Google Analytics

Through our website, cookies are placed by the U.S. company Google, as part of the “Analytics” service. We use this service to track and get reports on how visitors use the website. This processor may be required under applicable laws and regulations to provide access to this data. We have not allowed Google to use the analytics information obtained for other Google services.

We use Google AdWords remarketing to advertise for My Hello Bath on the Internet, specifically on the Google Display Network.

AdWords remarketing displays ads to you based on what parts of My Hello Bath’s website you have viewed by placing a cookie in your web browser.

Third party cookies

In the event that third-party software solutions use cookies, this is stated in this privacy statement.

Changes to the privacy policy

We reserve the right to change our privacy policy at any time. However, you will always find the most recent version on this page. If the new privacy policy affects the way we process data already collected in relation to you, we will notify you by email.

Contact details

Purelines

Hoofdweg 253-1 1057 CW Amsterdam E shop@myhellobath.com